Selling Property Guide UK

A complete guide to valuing, marketing and successfully selling your property.

Introduction

Selling your property is a major financial decision. Whether you are upsizing, downsizing or relocating, understanding the process helps you maximise value and avoid delays.

Before selling, get an accurate estimate using our free property valuation.

1. Determining Your Property’s Value

The first step is setting the correct asking price.

  • Compare recent sold prices in your area
  • Invite multiple estate agents for valuations
  • Check local market demand
  • Use property data insights
Overpricing can reduce interest and lead to price reductions later. A realistic price attracts serious buyers faster.

2. Choosing the Right Estate Agent

Selecting the right agent can significantly impact your sale.

  • Strong local market knowledge
  • Transparent fee structure
  • Professional marketing strategy
  • Good communication and negotiation skills

Read our Estate Agent Guide to choose the right professional.

3. Legal Requirements – EPC

An Energy Performance Certificate (EPC) is required before marketing your property.

4. Preparing Your Property for Sale

Exterior

  • Clean driveway and entrance
  • Tidy garden
  • Improve kerb appeal

Interior

  • Declutter and depersonalise
  • Fix minor issues
  • Deep clean
  • Neutral décor

See our Increase Property Value Guide for tips.

5. Marketing Your Property

  • Professional photography
  • Floor plans
  • Detailed descriptions
  • Online property portals
  • Virtual tours

Strong marketing attracts more buyers and better offers.

6. Viewings

Prepare for viewings and be ready to answer questions about:

  • Local area
  • Schools and transport
  • Utility costs
  • Recent improvements

7. Receiving & Accepting Offers

When reviewing offers, consider:

  • Buyer’s financial position
  • Mortgage approval
  • Chain status
  • Proposed timeline

An offer is not legally binding until contracts are exchanged.

8. Conveyancing Process

  • Solicitors instructed
  • Draft contract issued
  • Buyer searches
  • Enquiries answered
  • Exchange of contracts
  • Completion

Learn more in our Conveyancing Guide.

9. Costs of Selling

  • Estate agent fees (1–3%)
  • Legal fees
  • EPC cost
  • Mortgage exit fees
  • Removal costs

10. Common Mistakes to Avoid

  • Overpricing property
  • Ignoring feedback
  • Choosing cheapest agent only
  • Poor presentation
  • Delaying responses

Final Thoughts

Selling successfully requires preparation, realistic pricing and strong marketing. Working with the right professionals can significantly improve your outcome.

Ready to sell? Get a free valuation and connect with local buyers today.

Need Professional Advice?

Speak with local property experts today.

Request Free Valuation